Marketing Masterclass

marketing masterclass hosted by From Start-Up to Success

You know you need to market and promote your business to stay top of mind with prospects, customers or clients.

This Marketing Masterclass is the must-attend event to help take the mystery out of marketing!

When we asked our clients, fellow entrepreneurs and business owners, “If money was no object, where in your business would you invest money to grow your business?” The resounding answer is, “on marketing”! Women and men who are entrepreneurs and business owners this workshop is designed for you!

Mark your calendar and grab your tickets now for the Marketing Masterclass on Thursday, October 24, 2019 at The Amor, Robinson Township.

During this educational and interactive workshop, you will learn from marketing experts and gain actionable steps on these topics:

  • Facebook Ads
  • Email marketing
  • Copywriting
  • Video marketing

Marketing Masterclass Speakers

Kelly Burgos Harper ~ Kelly Burgos Harper Communications

Ready, Set, Write!

In this session, you will get 10 practical tips to boost your business by writing clearer, more concise, more compelling copy! You will leave this informative, fun, and dynamic presentation knowing how to build a solid foundation for your messaging and understanding the key ingredients of effective copy.

Kelly Burgos Harper is an independent communications consultant who helps businesses and nonprofits sharpen, strengthen, and streamline communications for greater impact and results.

Through her core services — copywriting, communications coaching, and graphic design — Kelly works with clients to develop messaging, materials, and communication action plans that simplify marketing and boost growth.

Kelly is also a vocal coach who helps singers, speakers, leaders, trainers, and sales executives to develop their best voice! She and her husband Daniel live in Monaca where they enjoy their entrepreneurship, friends, family, and the arts.

Terry Foster ~ Terry Foster Consulting

4 Keys to Winning with Facebook Ads!

Anyone who attends this presentation will walk away knowing exactly what they must have in order to maximize their chances of success with Facebook Ads. All of the clients that we have scaled to over six-figures had four things in common – and this presentation will share them all!

Terry Foster Consulting is a boutique digital advertising agency located in Pittsburgh, PA. We help small business owners generate big returns through the use of effective and profitable, paid Facebook/Instagram campaigns.

Valerie Kowalczyk ~ VK Marketing Solutions

Email Marketing Strategies to Increase Engagement and Sales

Take your business to the next level with Email Marketing! You will take away the working knowledge of Email Marketing funnels and nurture campaigns, why your business needs them, and how to use them effectively to increase your customer engagement and sales!

Valerie Kowalczyk is a seasoned Marketing professional specializing in Marketing Strategy, Digital Marketing, and Content Planning. Valerie has over 20 years of experience in managing Email Marketing programs for companies such as NBTY and Dick’s Sporting Goods. She worked in Campaign Planning for GNC and Loyalty Marketing for the Pittsburgh Steelers. Valerie currently owns VK Marketing Solutions and is a certified Digital Marketer providing Digital Marketing solutions to small businesses. 

Tom Bender ~ MediaQuest

Capture Attention and Increase Your Sales through Video

You will learn the secrets of the trade, along with the “dos and don’ts” for effective video.  By following basic principles and methods, you can produce attention-grabbing videos for social media, websites, television advertising, and training.  We’ll also discuss some of the latest trends, including Livestreaming, Virtual Reality, and easy to produce 3D Animation.

Tom Bender graduated in 1989 with a bachelor’s degree in Broadcast Journalism from Geneva College.  He began his career working for a small start-up, Instant Replay Video Productions in Robinson Township, PA.  Quickly growing the company, and becoming General Manager, Tom established Instant Replay as a prominent Production Company in the Greater Pittsburgh area.  In 1998, Tom became Production Coordinator at Robert Morris University, and oversaw many faculty/student activities while managing the Academic Media Center.  In 2001, Tom accepted a position and a challenge with MediaQuest, to add a Media Production component to the already established Audio-Visual Events company.  MediaQuest has a strong foundation in Pittsburgh, but also travels throughout the United States, and portions of Canada and Mexico, providing sound, staging, and lighting for corporate events, conferences, award shows, and a multitude of production projects. 


8:00 – 8:30  Registration and Breakfast

8:50 – 9:40  Facebook Ads

9:40 – 9:50  Break

9:50 – 10:40  Email Marketing

10:40 – 10:50  Break

10:50 – 11:40 Copywriting

11:40 – 11:50 Break

11:50 – 12:40 Video Marketing

12:45  Closing Remarks

12:50 – 1:30 Lunch



Any questions,

please send email to

Cindy Ellek at:



Event hashtag: #FSTSMarketingMasterclass2019

Sponsorship Opportunities Available!

Do you want to gain visibility for your company? Are your target clients entrepreneurs and business owners? Invest in one of our sponsorship opportunities!

Chief Marketing Officer Sponsor Level | Investment: $500 | Only 1 available! EXCLUSIVE SPONSORSHIP

  • Exclusive sponsorship opportunity!
  • Vendor table
  • Opportunity to address audience for 5 minutes to share information about your business
  • Breakfast and lunch
  • 4 admission tickets
  • Your business logo on all social media promotion and masterclass workbook

Vice President of Marketing Sponsor | Investment: $300 | Only 4 available!

  • Vendor table
  • Breakfast and lunch
  • 2 admission tickets
  • Your business logo on all social media promotion and masterclass workbook

Secure your sponsorship package and vendor table today! Sponsorship opportunities available until September 30, 2019 or until sold out.

Pittsburgh Women's Mastermind Members

All members receive a 10% discount off admission with the special code. Discount does not apply to sponsorship. Please see PWM Members-Only Facebook page for the code.

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